TAILORED CREATIVE MARKETING MERCHANDISE
Your company merchandise & corporate gifts - is it a true reflection of your business?
Selecting the right merchandise isn’t rocket science but does it add value to your brand, increase profits and identify you as an industry leader? Here are some handpicked rules to consider when purchasing corporate gifts or merchandise.
A common mistake most businesses make is they tend to stay with one particular item or product which they have always used in the past. This surely has to be death by stagnation! And here is what is going on in your clients’ mind: your business is not a company that has great or innovative ideas neither does it think outside the square. This is not good news for any business, but it can be overcome with the right guidance and choices without costing the earth.
You do need to look at what your competitors are doing with their merchandise, in the same way you look at what marketing & sales efforts your competitors are doing. Don’t fall into the trap of selecting merchandise because “that’s what everyone else is doing”. This method of thinking does not separate you from your competitors or identify you as an industry leader. Selecting a different, practical or new item to the market separates you from your competitors and identifies you as an industry leader, thinking outside the square and capable of presenting new ideas. In your clients’ mind this thinking has a flow on effect of how you do business. This surely has to be how you would like to identify your business or brand over your competitors.
The saying you get what you pay for has to be the mantra when selecting corporate merchandise. For example, a cheap lightweight item doesn’t produce the same emotive feeling that a metal pen has. A cheap product given to your client doesn’t say much about how important your clients’ business is to you. A cheap pen reflects an inferior and not so important relationship. However, a metal pen which is heavy, feels precious and makes the recipient – your very important client - feel special and valued, and that is how you want them to feel about their custom. The emotive reaction here is very different to that of a cheaper product.
Cheaper products do have a place in your business, e.g internal office and staff use only, where you are still visually communicating your brand using cost effective measures. However, weighted or heavy (often metal) merchandise is used and retained more often than cheaper products. Therefore, this increases the number of times your brand will be at the forefront amongst your clients.
Additionally, your marketing budget for corporate merchandise should reflect a staggered spend i.e different merchandise for different clients and/or purposes. This is cost effective and an intelligent approach when employing precious marketing budgets for corporate merchandise. Here is one simple breakdown to consider:
· customers ranging from big – smaller clients
· sales & marketing merchandise
· expo presence & giveaways
· staff clothing
· Staff and corporate functions.
This simple little exercise should have made you think about the concept that different target markets require different products & ideas.
New ideas to make your clients remember you for ever!
Keeping your company "front of mind" over a long period of time is a time consuming and expensive business. It is also a part of your business you cannot skimp on or treat as not important.
You can exploit your companies positives by creative use of branded corporate gifts. Some ideas to keep you "front of mind" are shown below.
Of course there are hundreds of possibilities. However, you are not the expert in this field. You need to find someone that is and take away the guess work. Make your business dollar work as hard on your business as you do!
Key ring Master.
No more broken nails.Brand your business with this intelligent design and get people talking about your clever corporate gifts. This is the only key ring that has a gadget which separates the rings so you can add or remove keys with greater ease and still keep your fingernails intact. Innovative & practical.
Designer USB. 
Deliver your message with a personalised USB stick designed specifically to your company logo, shape & colours. During production you have the option to burn essential company information on the USB so that your client always has your essential details ready at hand.
Your own label.
Why wear someone else’s label when you can create your own? Promote your own product or business with your very own range of clothing. Create branding and ownership awareness, by replacing all label and tags with your own company details and logo. See how we can assist your for shirts, polo’s and corporate wear.
Creative use of space
For all merchandise your aim is to provide a creative input and use of space to make you stand out from the crowd and be a forward thinking business. Caps have an enormous potential for allowing an effective and inexpensive creative channel with high visual impact. Materials, shapes, designs, colours and quality make up our base mix of elements when positioning you above your competitors.
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